Peer-to-peer fundraising, also known as P2P, empowers board members, faculty, staff and alumni to raise funds for a cause that is important to them.
P2P is not a new way to support a worthy nonprofit organization or cause. The lion’s share of giving has always sprung from individuals reaching out to their peers and networks personally to attend a reception, buy a table at an annual event or make a donation in lieu of a birthday gift.
Capital Chief Executive Officer Duncan Harris, for example, took to his Facebook page in July for his 50th birthday and started a fundraising page linked to the Capital Community College Foundation. His one-week 50th birthday campaign netted more than $4,000 from 70 donors, matched by another $2,000 in support of initiatives for the CEO Student Support Fund. Initiatives such as a Black & Latino Male Teacher Preparation program and “Brother 2 Brother” support activities will benefit.
During the 2020 pandemic most if not all face-to-face interactions have been put on hold because of the necessity of social distancing. Online giving and social media, however, can give an individual or a team of individuals technology tools to encourage the generosity of others.
At Capital Community College the cause may be raising funds for a scholarship in honor or memory of a family member or favorite professor. It can be inviting family, friends and neighbors to support one of the programs of study that propelled you to the baccalaureate and your career. Or, it can simply be a desire to help students through an emergency microgrant or book stipend when they don’t have the funds to make ends meet to stay in school.
Donations– no matter the amount – support a mission of educational access and academic success for students who face financial and personal challenges in getting to and graduating from college without debt.
Last spring at the height of COVID-19’s public health threat Donna Brown-Roberts from Capital Community College’s Advancement Office created a personal fundraising page of her own through the College Foundation’s Network for Good Giving platform to raise funds for the Capital Cares Emergency Microgrant Fund.
“My peer-to-peer fundraising page goal of $1,000 was achieved by June 30th,” said Brown-Roberts. “I exceeded my goal and raised $1,055. It was easier than I anticipated. You just need to connect with your family, friends and colleagues, and watch the donations accumulate. It was just that simple.”
Capital Community College Foundation’s online giving platform welcomes friends and donors to create a personal giving page or become part of a team to raise funds that can sustain scholarships and programs at Hartford’s community college.
For more information please contact the Institutional Advancement and Foundation office at CAemail@example.com or by calling (860) 906-5102. You may start the process by registering for a personal giving page at CCC Network For Good Onboarding.
The Value of Giving to Capital Community College
$166 supports a credit hour of study ($1,992 full time tuition per semester)
$700 meets the costs of textbooks and learning materials
$50-$750 provides a microgrant to address hardships and emergencies.